Bio
Michael is an ever-evolving creative leader with 20 years of experience crafting and leading meaningful work. He has managed the work for popular brands in General, LGBTQ, and Multicultural markets. His passionate drive led to thriving creations recognized on international award platforms.
Outside the ad world, he expresses himself creatively in different ways. He’s part of the city’s automotive culture and also the co-founder of one of Miami’s best bars.
Let's talk.
EXPERIENCE
FCB HEALTH NY
Vice-President, Associate Creative Director | Nov ‘21 – Present
Recruited from the consumer advertising field to DTC pharma.
Core team member of Eli Lilly's first-ever weight-loss treatment launch, Zepbound. Also projected to be the biggest launch in Lilly's pharmaceutical history.
Launched RiseUp, an unbranded campaign for Sickle Cell Disease produced with real patients to boost awareness and clinical trials.
SID LEE
Freelance Creative Director | Aug ‘21 – Aug ‘21
Collaborated & developed National experiential projects for Dos Equis beer and a new business pitch for eBay Motors
WALTON ISAACSON
Creative Director | Feb ‘20 – Jul ‘21
Co-led Lexus National integrated work for Hispanic, Black & LGBTQIA2S+ markets
Collaborated in tandem with Lexus International Japan team to develop and execute the LF-Z concept reveal, the brand's first-ever EV
Led and collaborated in the agency's win of the Corona Refresca business for Black & Hispanic segments at a National level
Developed the first major luxury automotive ad featuring an Afro-Latina Trans woman
Led the integrated work for the launch of Amazon's first career enrichment virtual summit, Represent the Future
Other clients: McDonald's, Kellogg's, Corona, Amazon
INDEPENDENT
Freelance Creative Director | Nov ’19 – Jan ’20
REPUBLICA HAVAS
Creative Director | Apr ’18 – Oct ‘19
Associate Creative Director | Nov ’13 – Apr ’18
Contributed to the agency's most significant success (AdAge #1 Independent US Multicultural Agency & AdAge Small Agency of the Year)
Led the development and execution of the agency's most awarded project to date: Broken Crayons, the public advocacy experiential for Amigos For Kids (non-profit) featured during Miami Art Week
Responsible for the agency's first major international awards: Clio, One Show, LIA, El Sol, and more
Co-led Segura Viudas' new creative strategy, which resulted in an 18% increase in sales, a 52% increase in click-through rates, and a 50% increase in social media followers
Directed the brand identity team for The Tank Brewing Company, one of the fastest-growing craft breweries in the US
Other clients: White Claw, Toyota, Baptist Health, Flor de Cana, BankUnited
SAJO MCCANN
Senior Art Director | Nov ’12 – Nov ’13
Spearheaded the creative integrated content for Puerto Rico's top-selling beer, Medalla Light, including branded content, POS, merchandise, photo/video direction, and experiential
Launched Mercedes-Benz's first youth-targeted, entry-level model: The CLA
JMD COM
Senior Art Director | May ’11 – Nov ’12
Collaborated on FirstBank's business crossover to the US market
Worked an unbranded approach for Pfizer's anti-smoking medication, Chantix, to reach a young demographic
Launched a fully integrated campaign for Nissan's second-generation Versa
LEO BURNETT WORLDWIDE
Art Director | May ’08 – May ’11
Creative lead for McDonald's Multicultural, USVI, FWI, and Latam markets, including branded content, product launches, photo/video direction, experiential and POS
Additional clients: Kellogg's, P&G, Directv
HAVAS CREATIVE
Art Director | Jan ’05 – May ’08
Developed Burger King's integrated & branded content for Multicultural
Launched Acura's first-generation RDX
Collaborated in the agency's win of the Cadbury business
Additional clients: Honda, BBVA, Reckitt Benckiser
DE LA CRUZ OGILVY & MATHER
Junior Art Director | Mar ’03 – Jan ’05
Part of the core team for Coca-Cola's leading brands, promos, and experiential
Supported the senior-level team on various key accounts: American Express, P&G, Unilever, and MTV
OTHER EXPERIENCES
HAVAS NEXTGEN
Global Leadership Program Alumni
1 out of 62 top leaders selected from 28 different cities representing Havas Global network
QIIBO.com
Automotive Journalist/Editor
Developed thorough automotive reviews and curated relevant automotive content for Qiibo's subscribers
EDUCATION
MIAMI AD SCHOOL
Creative Direction Program
UNIVERSITY OF PUERTO RICO
Bachelor of Arts
Focus: Commercial Advertising
Magna Cum Laude | 3.8 GPA