Broken Crayons — MICHAEL DEJESUS

Broken Crayons: Social Film

"Adorable kids' drawings are a window into darkness into this disturbing campaign." - AdAge

broken crayons: case film

"A very serious subject got a thoughtful campaign and earned the respect of our readers." - The Drum

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Credits: CCO: Milton Lebron | ACD: Michael DeJesus | CW: Jeff Schermer | AD: Jose Ramirez | Film Director: Will Mazzola | Audio: Lucas Duque

awards: cannes lions (1x shortlist) | clio awards (1x bronze/1x shortlist) | one show (1x merit award) | london international awards (1x bronze) | new york festivals (6x finalists) | w3 awards (Best in show/2x gold/1x silver) | el sol festival (2x bronze/1x finalist) | american advertising awards (Best in show/best in category/judge's choice/6x gold/1x silver) | creative pool annual (1x silver)

Featured: lürzer's archive (vol.2-2018) | ad age Creativity-online (editor's pick) | the drum (work of the week) | ads of the world (top 10 most shared january) | ad forum | advertolog | best ads on tv | coloribus | hispanic ad | produ | childhood.org (brazil) | exame (brazil) | branding.news | prweb