MDJ
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Broken Crayons

 

Adorable kids’ drawings are a window into darkness into this disturbing campaign.
— AdAge
 
 
A very serious subject got a thoughtful campaign and earned the respect of our readers.
— The Drum
 
 
 
 

CREDITS

agency / republica havas

client / amigos for kids

project / broken crayons

film / trator filmes

role / creative director

AWARDS

clio awards / 1x silver / 2x bronze / 2x shortlist

cannes lions / 1x shortlist

one show / 1x merit award

london international awards / 1x bronze

new york festivals / 5x finalists

new york festivals / united nations public service / 1x finalist

el sol festival / 2x bronze / 1x finalist

lisbon international awards / 1x silver

creativepool annual / 1x silver

campaign us / 1x power of purpose award

w3 awards / best in show / 2x gold / 1x silver

produ awards

imagen award / best on-air advertising

telly awards / 2x gold / 1x silver / 2x bronze

american advertising awards / best in show / best in category

/ judge's choice / 6x gold / 1x silver

PRESS

lürzer's archive / top 15 digital campaigns worldwide

adage creativity-online / editor's pick

the drum / work of the week

ads of the world / top 10 most shared january

ad forum

advertolog

best ads on tv

coloribus

hispanic ad

produ

childhood.org / brazil

exame / brazil

branding.news

prweb