MDJ
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Open Up

 

Open Up – a fresh integrated campaign that disrupted a traditional category, boosting its brand sales by 18%, with a 52% increase in click-through rates and a 50% gain in social media followers.
 
 
 
 
 
 

CREDITS

agency / republica havas

client / segura viudas usa

project / open up

film / north of new york

role / creative director & art director

AWARDS 

one show / 1x shortlist

w3 awards / 6x silver

ush idea awards / 1x gold

webby awards / honoree

telly awards / 1x silver / 4x bronze

american advertising awards / 2x silver

PRESS 

adage creativity-online

adweek

adforum

ads of the world

coloribus

pr news wire

wine spectator

media post

hispanic ad

baeble music

ad stasher

popism